The Royal Berkshire Shooting School (RBSS) is well known locally for its superb shooting facilities, experienced full time instructors and stunning location. Another string to its bow is the recently revamped and refurbished 1,000 square foot shop which now features a wealth of new and unusual products, from high end technical shooting clothing through to unique accessories and gifts.
The new shop, which was officially opened by Pippa Middleton in April following a major overhaul, is run by Jessica Evans, RBSS’s Retail Manager, who is responsible for selecting the range of products on offer. “The idea behind relaunching the shop was to open it up to a wider customer base, increase the variety of brands and products, some of which are exclusive to us, and to offer value for money on many products. So for example where we were mainly stocking clothing from the Really Wild Clothing Company, we are now also offering highly technical shooting clothing from companies such as Schoffel, Le Chameau and Laksen, which will appeal to our core shooting customers.
I’ve also introduced a number of lower priced accessory items that will appeal to our customers either looking for a treat or wanting to buy an unusual gift.
Jessica is keen to differentiate the RBSS shop from other country stores. “Our location is obviously a great asset but I also want to offer unique local products to ensure we are different from other country style shops. I’m always on the look out for new and interesting products and am choosy about which items we hold from particular brands. For example the shop won’t stock a whole collection but items that will particularly suit our customer base of core shooting clients, local people wanting something different and our overseas customers.”
New brands include work by renowned artist Clare Brownlow who paints with pheasant feathers collected from her local shoot, country sports photography and gifts from Charles Sainsbury-Plaice, jewellery from BVS, personalised vintage maps from Atlas & I, luxury leather goods from Pioneros, Croots and Life of Riley as well as handmade scented candles from Josephine Montagu.
“The idea behind the new shopping website is to fully complement the new shop,” explains Jessica Evans. “So it will not only provide an additional service to RBSS’s existing customers, but broaden our reach to new customers and to give our many overseas customers the chance to purchase from the range of unique and high quality stock.”